As the population of the planet increases, so does human-
kind’s need for natural resources. There are more mouths
to feed. More homes and cities to light and heat. A higher
demand for drinkable water. Facing challenges like these,
we have reached a time where we, the human race, are
recognizing it is of the utmost importance to preserve the
mother of all natural resources: our planet Earth.
We at Alternative are proud to join the effort to sustain our
natural environment, that we may also sustain long life,
health, and prosperity for all people. Our collection of
Alternative Earth apparel is our way of offering the same styl-
ish tees while keeping the well-being of our planet in mind.
Every time you wear our 100% organic cotton, eco-heather, or
eco-vertigrain, you’ll fall in love all over again with our classic
vintage softness. You’ll also smile, knowing you’ve done your
part to treat our Earth with a little kindness.
Every effort is important; there is not act too small. We’re do-
ing our part to make a difference, and now it’s your turn.
Make a difference with what you wear.
Women
ALTERNATIVE EARTH
Eco-Heather
