IN THIS ISSUE | For me, the t-shirt represents uninhibited self-expression and pushing the fashion envelope as far as it’ll go.
That’s why I fell in love with tees and started
working with them in the first place. I have
always encouraged each of our employees
to push their own limits no matter what they
do, and in putting together this Magalog
they have truly succeeded: our “Wizards of
Radness” Crew really captured the spirit
of Alternative by expressing their incredible creativity. Thanks to their efforts, you hold in your hands
the most mind-blowing Magalog yet, filled to the brim with
bohemian dreamers, 80’s bladers, dapper decadents, futuristic
apocalyptos, and that’s just to start. I think it’s our best one yet.
Each time we put together a Magalog, it’s such an amazing
experience and a lot of fun for everyone – running through the
desert, dancing on a carousel, riding in a hot air balloon. This
time, we shot each fabrication with its own concept and environment to highlight its unique style. Luckily, we caught a lot of it
on film and have a ton of photos you won’t find in this issue – if
you want to see what it’s like on an Alternative photo shoot, go
to alternativeapparel.com/4FTP. While you’re there, check out
the rest of For Free Thinking People, our online spot devoted to
the unique lifestyles, cultures, and individuals that inspire our
brand.
For now, kick back and enjoy the pages that follow. It is my
hope that they inspire you to discover your own unique ways
of deviating from the norm – after all, the norm relies on limits,
and the alternatives, by contrast, have none.
Create, inspire, and think free!
Greg Alterman
Ashley Echo Taylor Haber
PHOTOGRAPHER | “Even after spending 3
days in the hospital, almost getting arrested,
and passing out with heat stroke, we somehow still pulled this thing off. Our team at
Alternative is special and I think it shows in
the pictures.”
Cassandra Kellogg
STYLIST | “I actually wasn’t sure that 18
shoots in three weeks was possible, but apparently it is! Thanks to our amazing crew
and everyone’s Karhma power I think we
have created something magical.”
Adrian Gabriel Winchester Szasz
VIDEO DIRECTOR | “Whimsical times with a
wondrous Alternative team!
Hip hip hooray (3x).”
CONTENTS
ALTERNATIVE EARTH
3
WOMEN
Eco-Heather
Organic Cotton
Pima Cotton
Burnout
Basics
Stripes
Sheer & Gauze
3
25
41
65
75
101
109
MEN
Eco-Heather
Organic Cotton
Pima Cotton
Burnout
Basics & Destroyed
Stripes
119
135
143
159
165
183
BABIES/TODDLERS 189
ACCESSORIES
Headwear
Headbands
Scarves
Bags
202
210
211
212
PRODUCT MATRIX 214
FOR FREE THINKING PEOPLE 216
Meagan Judkins
PRODUCTION MANAGER | Previously a
Magalog cover girl, Meegs now works
behind-the-scenes, making her an Alternative
girl through and through.
Kevin J. Laber
STYLIST | Kevin has styled for Saturday Night
Live and has collaborated in creating cutting
edge pieces with designers for the likes of
Kanye West and Usher. His styling revolves
around mixing designer and vintage pieces.
Born in Detroit, he is truly still a Midwest boy.
Marley Marotta
PHOTOGRAPHER’S ASSISTANT | Marley was
born in a cabin in the woods of Oregon
and now resides in Portland. His roommates
include a mad scientist, a gourmet chef, and
a 30-pound cat named Richie. His favorite
word is “yes.”
